Weekly 5 of the Best: 16 November 2009
Melbourne
On a network of trams, trains, taxis, buses, ferries and cycle lanes, Melbourne has created a well connected inner city where people ebb and flow to their place of business, home or entertainment. Within the inner city and hugging the Yarra River is South Bank, a place where the arts, the architecture, the Yarra-bankers, the singers, the night-lifers, the rowing eights, the runners and the city dwellers come together to form a place that is mad, silly, crazy and insanely vibrant. By developing the core to stimulate growth, by reversing the neglect of their river and by recognising people need a place that beats 24/7, Melbourne’s South Bank is uniquely inspiring, refreshing and welcoming.
Chris Lund
MUJI
The concept of Muji is just awesome. The brand position's itself as a no-brand. It is beautifully plain; it is emptiness which is full of possibilities. It is about the relationship between you and the product. Love Muji.
blockd
Pustefix
If I had to choose one item to represent my carefree childhood, it would be the German soap bubbles brand Pustefix. Its barely unchanged package design still puts a smile on my face.
jpgregor
FC Bayern Munich
I am really scared that I had to realize that my favourite football club isn't on the Lovemarks list yet. The reason is quite simple: It's the best football club in Germany - it has been for at least the last 40 years and will last for at least the same time. I came to it by father-daughter-education and I will never leave it.
Kerstin79
Shaun the Sheep
I've never been interested in comic characters since I've been a grown-up - I even refused the Simpsons and South Park hype. But now I have a little son and all this children stuff has become a topic again. Of course, I pay attention to what he watches on TV. So it happened that he was the person who brought my new Lovemark to me: Shaun the Sheep. I think it's sooo cute, and me and my boy always have a good laugh together while watching this funny animal doing crazy things. I even ordered the whole DVD collection at Amazon - basically thought as a Christmas gift for my son. But when the package arrived, I also couldn't wait to see more of Shaun. It ended with spending the Sunday afternoon in front of the TV, eating cookies and laughing till our stomaches were aching. Brilliant!
kessy19

