Inspirational Consumer: July 2006

Rebecca Racz, USA

I was first introduced to Lovemarks by the Design Director at a former job.

My favorite shops tend to be independents – stores that have developed unique, interesting personalities all their own. Sometimes, the familiarity of a well-branded store can be comforting and make for a stress-free shopping experience if you know what you’re looking for. Other times, shopping is an adventure in itself, as you search for some unidentified treasure. That’s why independents are best.

When there’s a specific goal in mind, I favor shopping online for the ability to be laser-beam specific and to comparison shop all at one time. For me, quality (in both product and packaging), reliability, consistency, honesty and responsibility are important qualities in a Lovemark.

I like brands that know what they do well and stick to it when it works. “New and improved” is not always a good thing. A quality brand should be a quality brand to the core and have great customer service, social and environmentally responsible business practices, etc.

Three Lovemarks I would like to experience or own are: Guggenheim Bilbao (Just look at it! Fabulous! I want to see what it’s like from the inside!), La Perla (Lingerie as it was meant to be. Pure luxury and glamour) and Steinway (Superior instruments make music playing addictive - a healthy habit, indeed.