Inspirational Consumer: June 2004

Ludovica Brambilla, Italy

My name is Ludovica. My brother told me about the Lovemarks site because he knew I’d love it, also because I’m studying communications at university. I told the idea to my father and to some of my friends. Then I realized that everybody has a Lovemark: often something from their childhood or that is grown with them but they don’t know it! So I think it is important to tell about the experience of Lovemarks to make people talk about their passion!

I live in Milan and when I have a little break I walk to La Feltrinelli bookstore in piazza Duomo. I love this place - it’s not just a shop, there is any sort of book and you can sit and read them and nobody says anything to you! I know that in the USA and other countries all the bookshops are like that but in Italy before La Feltrinelli there wasn’t one bookshop where you could read a book sitting on a sofa! On a lazy Sunday I love to have an incredibly long shower and a nice breakfast with my computer, after I like to go to La Feltrinelli or go around Milan looking for the peculiarities that I cannot observe during a frenetic week, or if the wind is rising I go to the park with my little kite!