April'08/Emirates Business 24|7
Why 'Love' is the New Black
In business, love is officially the new black. So says Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, who was recently in Dubai to launch his new book, The Lovemarks Effect: Winning in the Consumer Revolution.
Emirates Business 24/7 magazine talked to Roberts about Lovemarks, the future of advertising in the Middle East and what he thinks of the UAE.