Lovemarks in the Media
Apr'08/Knowledge@Wharton
Aiming for Blue, Not Green
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi spoke to the Wharton Business School publication, Knowledge@Wharton, about management, leadership and sustainability.
Excerpt:
"Most of what you know about management is wrong. Or at the very least, it's taken from the pedestrian, predictable manufacturing age, not the fast-paced and changeable information age.
That's the gospel according to Kevin Roberts, chief executive of New York ad firm Saatchi & Saatchi. And if you think he's wrong, feel free to tell him, the bluer the language the better, because Roberts believes that passion is what matters most in business. "Don't hide your emotions," he said during a recent Wharton Leadership Lecture. "Emotions lead to action. Emotion is how you win.""
