Lovemarks in the Media
May'09/AdReview
South Africa's first Lovemark survey identifies the leaders in eight brand categories Saatchi & Saatchi South Africa have conducted a Lovemark survey with TNS Research Surveys...
Feb'09/De Standaard
The Faith, Hope and Love Show In this interview with De Standaard, Kevin Roberts talks about the power of Lovemarks in uncertain times. Article in Flemish with English tra...
Apr'08/Emirates Business 24|7
Why 'Love' is the New Black In business, love is officially the new black. So says Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, who was recently in Dubai to laun...
Apr'08/Knowledge@Wharton
It's All About Getting to the Future First Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, gave a presentation as part of the Wharton Leadership Lecture series, during which...
Apr'08/Knowledge@Wharton
Aiming for Blue, Not Green Kevin Roberts, CEO Worldwide of Saatchi & Saatchi spoke to the Wharton Business School publication, Knowledge@Wharton, about management, leadership
Mar'07/Arabian Business
All you need is...Love Leading business magazine, CEO Middle East, talks with Steve Anastasiadis, CEO of Saatchi & Saatchi's Dubai agency, about Lovemarks, marketing and brandi...
Feb'08/FOX Business
Brand Master - Inspiring Brand LoyaltyKevin Roberts, CEO Worldwide of Saatchi & Saatchi, discusses the exciting changes and challenges in the advertising industry, and the winner o...
Sept'07/Financial Times
Ad Man Makes an Emotional Appeal Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to Carlos Grande of the Financial Times about Lovemarks a...
June'07/The Edge
Creating Lovemarks Kevin Roberts, worldwide CEO of Saatchi & Saatchi, has come a long way since working for fashion icon Mary Quant in London when he was 16. He has also worked at
June'07/Marketing-Interactive
Make Lovemarks Not Brands Ahead of a guest speaker appearance at the Global Brand Forum Singapore in August, worldwide CEO for Saatchi & Saatchi, Kevin Roberts spoke to Marketing-I...
April'07/Marketing.fm
Winning In The Consumer Revolution Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, discusses the development of Lovemarks, what the future holds for Saatchi &...
Feb'07/Radio New Zealand
Lovemarks and New Zealand Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to ex-All Black Chris Laidlaw about the Lovemarks story, New Zealand’s international
Feb'07/Trendhunter
13 Questions With Kevin RobertsTrendhunter magazine interviews Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, about trends, creativity and Lovemarks: How do you define cool? Wh...
Feb'07/Metro
Online with Kevin Roberts Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, answered questions about Lovemarks in a live online forum facilitated by New Zealand magazine, ...
Feb'07/WAKW
Branding and The Lovemarks Effect Barbara Cain of WAKW Morning Show (Cincinnati) interviewed Kevin Roberts on Branding and The Lovemarks Effect on Monday, 26 Fe...
Jan'07/AdAge
Living in the Age of Attraction In a recent article in Advertising Age magazine, Kevin Roberts writes about how brands need to respond in the age of the Attraction Economy....
Jan'07/AdAge
Lovemarks: New-Business Development Tool Masquerading as a Book In an eight-minute interview with Ad Age editor Jonah Bloom, Saatchi & Satchi CEO Kevin Roberts reveals the rea...
Dec'06/CBS News
Holiday Season Trends CBS News Sunday Morning reports on the science and art of retail shopping in the U.S. holiday season. Kevin Roberts speaks of how consumers are looking for b...
Dec'06/CNBC - On The Money
The Lovemarks Effect, On the Money Kevin Roberts is interviewed by CNBC’s Michelle Caruso-Cabrera, and talks about Toyota’s phenomenal success and the new book, The...
Nov'06/BusinessWeek
The Lovemarks Effect Introducing The Lovemarks Effect to BusinessWeek Online visitors, this discussion with Diane Brady is about getting today’s consumer
Nov '06/ABC National Radio
New trends in marketing Geraldine Doogue from ABC Australia talks to Kevin Roberts about the power of Lovemarks.In modern marketing circles, branding is ou...
Oct'06/DishyMix
Mentor Capital and The Lovemarks Effect WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the Internet marketplace, aired "Mentor Capital a...
Sept '06/CEO Journal
Loving It! The most creative minds, some of the biggest clients, a cabinet full of awards - no wonder Kevin Roberts is smiling. Steve Coomber of the journal ...
Sept'06/The Australian
Selling By The Book On Mystery Andy Murray, Saatchi & Saatchi X chief executive, describes how retailers can use mystery, sensuality and intimacy to enhance the customer ex...
July'06/Shanghai Business Review
What’s Love Got To Do With It? Howard Roberts, Worldwide Director of Lovemarks for Saatchi & Saatchi says businesses need to inspire loyalty beyond reason....
Mar'06/Advantages
Juicy idea grabs attention for new edition of book For the advance-copy mailing to the press, Kevin Roberts and his team came up with a positively juicy idea to...
Feb'06/The HUB
One year into her new role as chief executive of Saatchi & Saatchi’s New York office, Mary Baglivo talks about the agency’s work for Ameriprise and how it is bu...
Dec'05/Blue Wings
All You Need Is Love Kevin Roberts’ Lovemarks heralds in a new way of looking at brands by positing that an emotional connection with consumers is key to the future survival
Nov'05/Women's Wear Daily
Powering Brands with Emotion Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, talks to the fashion industry about turning fashion labels into Lovemarks. Lisa Lockwoord re...
Oct'05/Sekret Firmy
To Tell The Truth I Was Terrified Kevin Roberts, head of the global advertisement agency Saatchi & Saatchi, calls on the companies to enter into intimate relationships with...
Sept'05/Fifty
Kevin Roberts and Renzo Rosso Kevin Roberts would never refer to himself as a “branding guru”, but that’s exactly what he is. Worldwide CEO of Saatchi & S...
Sep'05/De Volkskrant
Consumer is Boss "A brand has to move you." Kevin Roberts discusses the role of Lovemarks in the new Consumer Republic with Eric van den Berg. Here, the consumer is b...
Sept'05/Le Temps
Supermarkets are the next mass media Kevin Roberts, the big boss of the Saatchi & Saatchi advertising agency preaches love via brands.By David Haeberli.Bl...
Aug'05/China Daily
The Power of Love Chinese brands that have almost reached Lovemark status include Mao Tai, Tsingtao beer, Lenovo and Li Ning, Kevin Roberts says, but the country still has a lo...
Jul'05/Women's Wear Daily
Shoppers - Buying Into Store Settings?“Winning the shopping challenge will be an obsession of 2lst century business”. So Says Kevin Roberts, chief executive officer worl...
Apr'05/Dumbo Feather Pass It On
Hitting the Mark Kevin Roberts is equal parts the boy from Lancaster, Northern England, the New York advertising exec, and New Zealand family man. He talks to us about getting
Mar'05/CriticalEye Magazine
The Law of Love Five years ago, when I first said the word “Love” to serious business people, they blushed and headed for the hills. The L-word had no place in thei...
Mar'05/Style
Love - The highest call Kevin Roberts tells STYLE magazine readers to stay open to Love, Fall in love with ideas, Follow your heart, and pursue failure.When I joined...
Mar'05/Quattroruote
Kevin Roberts - The Guru Who Invents Emotions Cars have to win people’s hearts: a communication wizard says so. And who also explains why the auto industry risks end...
Jan'05/Pro Design
Branding - is it for Love, or Money? ProDesign further the debate on love, branding and consumerism, with questions to Kevin Roberts, Johnnie Moore co-author of Beyond Branding...
