Loveworks: How the world’s top marketers make emotional connections to win in the marketplace
Loveworks by Brian Sheehan is the fourth book in the Lovemarks series. It provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. Loveworks shows in detail how many of the world’s top marketing companies, including Procter & Gamble, Toyota, Visa, General Mills, and Diageo have won in the marketplace through the application of Lovemarks theory. These companies have maintained a laser focus on making and sustaining emotional connections with consumers.
The Lovemarks Effect
Kevin Roberts’ book, The Lovemarks Effect: Winning in the Consumer Revolution, follows up from Lovemarks: the Future Beyond Brands and brings together the most engaging and insightful ideas and stories. This latest offering contains inspirational stories from Lovemarks Inspirational Owners and Consumers, metrics, practical advice, big ideas and examples of great work.
Lovemarks: the Future Beyond Brands
Lovemarks: the Future Beyond Brands is the evolutionary story of products, trademarks and brands - to Lovemarks. Kevin Roberts, CEO Worldwide of Saatchi & Saatchi (1997 – 2014), relates the inspiration behind the idea, and shows that by building respect and inspiring love, business can move the world.
Getting hold of a copy
Looking for a supplier near you? Interested in a bulk deal? Please contact your nearest publisher. To view the full suite of Saatchi & Saatchi titles, download the 2015 Saatchi & Saatchi Book Catalog (PDF, 8mb).
|Country||Publisher||Retail & Wholesale Enquiries|
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|Japan||Random House Kodanshaemail@example.com|
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