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Individual Profile:

Cristina Chiesa
United States

(Market Research manager)
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Comments:
- Dependable, Toughtful, Innovative
  
  Glad
  
  09 December 2005
  
  Dependable. Toughtful. Innovative. Bring breakthrough ideas to the market (e.g. FreshProtect). Personal. A brand trying to get close and connect. Wide shoulders - Glad can realiably "cover you off" in and outside the kitchen. Humorous and at times, naive: the early ads would make you laugh and evoke a "kid-like" sense of humor.