Rusty is a brand that is born from surfing culture but has a distinct fashion forward focus that is always in front of the main stream. When you wear it you feel like you're cutting edge, not a me too or trying to conform but actually part of a fashion movement. Music orientated too so you can pick your clothes that suit your music.
They make good beer out of hatural hops from the hemp family of flowers that is aromatic and has a very drinkable flavour, and yes, it does make me feel more mellow and creative after consumption. Maybe it has something to do with the type of hops, or the flower that they use. It's also my local Pub, and it is brewed on the premises in Fremantle harbour, which I love, as it is a fishing village with stream of tourists who all say the same thing - It is good!