The Body Shop has a strong attitude but a soft tone of voice. It is a pioneer. Because it isn't just nice packaging with the same ingredients. The product itself is as good as the brand. The Body Shop has a soul and I like that soul, it is my friend.
Nutella is the taste of a happy childhood. It is the taste of your mother's goodbye kiss when you are out for 3rd grade. It is taste of times when you have no worries or responsibilities. It is the unforgettable taste of your own childhood, lost years ago...
I was 15, when I got my first Swatch. Since then it has become a part of my character. The minute I started to earn my own money, I started my swatch collection. So far we have spent more than 15 happy years together and I didn't regret it for a minute.
Lego never dies. Isn't it the simplest and and yet the most complicated toy we have ever seen? Its limitless combination capacity inspired me then and its simplicity inspires me now. Thank you Lego, for being there for such a long time.
The founder and owner of the world's leading snowboarding company, Jake Burton's name is synonymous with snowboarding. Jake's influence on the sport of snowboarding is unrivalled. Since 1977, his company has supported the best riders in the world and created snowboarding gear that sets the standards for the rest of the industry. This season, Jake is embarking on a new adventure. He and his family plan to follow winter around the globe for ten months, snowboarding on six continents and testing plenty of Burton products along the way. This is the Burton Spirit.
It is the summer of 1988 and I was only 17 years old when we first met. Of course I had some prior relations with computers, like Sinclair ZX Spectrum 48 and Commodore 64, but they were all game based.
So that day when I sat down in front of an Apple (Macintosh Classic, b/w) for the first time in my life, I was trembling. It was my first job, it was my first article and it was my first -real- computer experience. We liked each other that day... I was forwarding intuitively and Apple was understanding miraculously. We did the job together and became good friends. I grow up, my Apple friend grows up and we are still cool. You call it Lovemark, fine. But for me, it is mate. My Apple mate. Always.
Laphroaig on the rocks. Trevanian's always-first-class-always-stylish-ultimate-cool sanctioner Dr. Jonathan Hemlock's favourite drink. I personally, have never tasted Laphroaig but I can say that if he drinks it then it must be good... very good.
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It is my friend
The Body Shop
02 December 2003
The Body Shop has a strong attitude but a soft tone of voice. It is a pioneer. Because it isn't just nice packaging with the same ingredients. The product itself is as good as the brand. The Body Shop has a soul and I like that soul, it is my friend.
She is an icon
Madonna
02 December 2003
She is an icon. She is an idol. She is the one. She is the new. She is the next big thing for more than 20 years.
The taste of a happy childhood
Nutella
02 December 2003
Nutella is the taste of a happy childhood. It is the taste of your mother's goodbye kiss when you are out for 3rd grade. It is taste of times when you have no worries or responsibilities. It is the unforgettable taste of your own childhood, lost years ago...
Young at wrist
Swatch
03 December 2003
I was 15, when I got my first Swatch. Since then it has become a part of my character. The minute I started to earn my own money, I started my swatch collection. So far we have spent more than 15 happy years together and I didn't regret it for a minute.
It is the Alps
Milka
03 December 2003
It is the lilac. It is the Alps. It is the fresh milk. It is the fresh air. It is Heidi. It is Peter. It is Milka. Probably one of my first Lovemarks!
Google is my best friend!
Google
03 December 2003
Google is my best friend! Google is my best friend! Google is my best friend! Google is my best friend! Google is my best friend!
Its simplicity inspires
LEGO
03 December 2003
Lego never dies. Isn't it the simplest and and yet the most complicated toy we have ever seen? Its limitless combination capacity inspired me then and its simplicity inspires me now. Thank you Lego, for being there for such a long time.
Embarking on a new adventure
Burton Snowboards
26 March 2004
The founder and owner of the world's leading snowboarding company, Jake Burton's name is synonymous with snowboarding. Jake's influence on the sport of snowboarding is unrivalled. Since 1977, his company has supported the best riders in the world and created snowboarding gear that sets the standards for the rest of the industry. This season, Jake is embarking on a new adventure. He and his family plan to follow winter around the globe for ten months, snowboarding on six continents and testing plenty of Burton products along the way. This is the Burton Spirit.
I am Heidi Klum...
Evian
26 March 2004
Pureness in French style. Cool! One sip and I am Madonna. One more and I am Heidi Klum. Noooo one makes me believe that it is just water!
My Apple mate
Apple
30 March 2004
It is the summer of 1988 and I was only 17 years old when we first met. Of course I had some prior relations with computers, like Sinclair ZX Spectrum 48 and Commodore 64, but they were all game based. So that day when I sat down in front of an Apple (Macintosh Classic, b/w) for the first time in my life, I was trembling. It was my first job, it was my first article and it was my first -real- computer experience. We liked each other that day... I was forwarding intuitively and Apple was understanding miraculously. We did the job together and became good friends. I grow up, my Apple friend grows up and we are still cool. You call it Lovemark, fine. But for me, it is mate. My Apple mate. Always.
It must be good... very good
Laphroaig
01 April 2004
Laphroaig on the rocks. Trevanian's always-first-class-always-stylish-ultimate-cool sanctioner Dr. Jonathan Hemlock's favourite drink. I personally, have never tasted Laphroaig but I can say that if he drinks it then it must be good... very good.