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Josh Levine

United States

(Grass Roots Marketer)

Comments:

• They're still a leader, but...

  Technics

  28 November 2004

  Technics is one of the great letdowns of our generation. Not long ago, the brand completely owned the market for professional DJs. At this point, they're still a leader, but only one of them, and they lose more ground daily as more and more people move to new technologies. The indicators suggest that Technics was smug about their leadership position and failed to be serious about staying on top. So Vestax, Numark, Pioneer, and a growing list of others are eating away at both their market share and the greatness of their brand.

• Pooh rocks!

  Winnie the Pooh

  28 November 2004

  Pooh rocks! It's almost enough to make us forget how Disney has completely bastardized the things that made us giggle as kids. Maybe we can organize a class action suit to wrest Pooh back from the hands of the Disney kingdom.

• The thinking man's guru

  Stephen Covey

  29 November 2004

  The guy who made self-improvement popular — the thinking man's guru. Without him, self discovery would be relegated to Bay Area hippies. Sure, there were others before him, but for those of us too young to care about Dale Carnegie, Covey started it all.

• Bona fide

  Da Ali G Show

  30 November 2004

  Sacha Baron Cohen is a bona fide genius. The show is smart, raunchy, and hillarious. Just offensive enough to keep it edgy, yet anyone who truly appreciates talented comedic acting can't help but be bowled over by the wit possessed by his three persona (Ali G, Borat, Bruno).

• Deciding for myself

  URB Magazine

  30 November 2004

  URB is the voice of a generation. It goes well beyond the hip-hop and electronic music coverage that form the bulk of the content. URB is a much-needed vestige of independent thought as it pertains to modern music and culture. The magazine features quailty writing and cutting-edge design. As a brand, URB is synonymous with the idea of finding out and deciding for myself what's cool, instead of waiting to be spoonfed by mass media.

• Cosmo for men

  Men's Health

  30 November 2004

  It's Cosmo for men. And why should the ladies have all the fun? Men's Health is smart, funny, and packed with useful advice about sex, shopping, finances, and of course health. I skip the fashion advice, which is a little too bland for anyone living on the coasts, but otherwise this is my handbook for the modern man.

• Sorry to say this...

  Ferrari

  01 December 2004

  I'm sorry to say this, but the beauty of Ferrari's design and their wondrous performance is overshadowed by the fact that their owners tend to be guys whose ponytails are too long and shirts are unbuttoned too far down. Maybe the company doesn't intend for its clientele to be so tacky, but that doesn't stop the association of the brand (in my mind) with smarmy old men and blonde bimbos.

• Otherwise, they're sure to be eclipsed...

  TiVo

  01 December 2004

  Tivo's great, but they're going to have to do something quickly to differentiate from all the other DVRs popping up. Otherwise, they're sure to be eclipsed by the cable giants whose way they have paved.