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Pablo Alvarez-Aparicio

Spain

(International Marketing and Branding Professional (Madrid, Barcelona, Valencia, Europewide, Caribbean and LatinAmerica))

Lovemarks:
Valencia, Spain.

Comments:

• Flowers, light and love

  Valencia, Spain

  25 August 2004

  The hymn and wellknown song "Valencia" describes it best: "Valencia es la tierra de las flores, de la luz y del amor" ("Valencia is the country/city/town of the flowers, light and love") a) flores - flowers: smell, fresh, life, colourful b) luz - light: brightness, senses, life c) amor - love: this is exactly what a "love brand" best describes, doesn't it? ;-) Vixca Valencia !