Australia Post goes about its business quietly and efficiently. It is big, bold and strong and doesn't boast about its extraordinary achievements. It is like an old friend who is trustworthy and reliable and touches Australians everyday - whether they consciously recognise this or otherwise. It is one of Australia's truly iconic brands and doesn't get the level of adulation it deserves, unlike some of the more brash brands, which operate in more popular and visible categories.
Download the latest Flash™ player to enjoy enhanced functionality on lovemarks.com
It is big, bold and strong
Australia Post
23 July 2004
Australia Post goes about its business quietly and efficiently. It is big, bold and strong and doesn't boast about its extraordinary achievements. It is like an old friend who is trustworthy and reliable and touches Australians everyday - whether they consciously recognise this or otherwise. It is one of Australia's truly iconic brands and doesn't get the level of adulation it deserves, unlike some of the more brash brands, which operate in more popular and visible categories.