Apple appeals to the lust, intellect, whim and philosophy in me. The minimal "bitten apple" logo - echoing the fall of man and the rise of awareness and intellect (even Newtonian science) - hints at the ideals, soulfulness, culture & magic that this company taps into everytime the world thinks about its love affair with technology and style. I believe God, Newton, MLK, Jr. all would have used Apple products. I feel part of the family of the greatest hearts of all time.
Just like the Apple logo implies - like God, Adam, Eve, the Devil, and Desire - they were there in the beginning! For me it was my first computer lab class in the 6th grade - that cute unimposing Apple IIE greeting me with its happy face icon. 20 years later I'm a Creative Director and have used Apple products every step of the way to get where I am. I'd bet that the day I die I'll have an Apple product next to me if not on me. From beginning to end, for richer or poorer, sickness and health - now that's true Love.
I remember the first time I saw someone else with those white earphone buds. I knew right away - fellow iPod lover. There's always that unspoken camaraderie when you cross paths with a fellow iLover. Now I'm almost jealous of how many people strut around with one. I watch them and wonder do they love theirs as much as I love mine - or is it just a fad for them?
Considering "Loyalty Beyond Reason" as a vital criteria for a Lovemark, I would have to say that President George Bush (the name itself seeming to represent a product line of American Republicanism) is the most astounding Lovemark of all. President Bush receives the highest amount of loyalty for the least amount of reason I have ever seen in my lifetime. I guess love ain't always pretty.
You gotta be something special to be partners with other Lovemarks such as Ben & Jerry's and Haagen Dazs and be able to keep the most wholesome of all lovemarks - milk - from getting lonely. C'mon! To milk, Oreos are like Barry White and Marilyn Monroe sandwiched together. That's a luuuvvvmark.