Aside from the outstanding food, the kids and other folks that work at each In-and-Out are paid more than the other fast food chains pay, and it shows. The staff at each location love working there, even though they make them wear a uniform that has not been changed since they opened in the 50's. They even have to wear the paper hat, a la Krispy Kreme. But, they have to wear it! Each employee always has a smile on his or her face and they are very friendly. Plus, they never fail to give the kids stickers. While the food is great (and addictive), it is the service that makes this a brand to love.