Yes it is in fact the ultimate Irish cream ale. However, behind those words you will find it more of a companion you would like to spend time with. It's beyond ordinary, just waiting for that first gulp by the bar while you enjoy a hearty meal together with it. The meal itself fades off into the background. This beer, is enjoyable and every sip of its creamy texture and taste creates a subtle layer of happiness. You don't know whether it's the marketing gimmick you're falling for, but you do know it's a Lovemark to you personally. You just want to hold that cold pint in your hands and enjoy the true Kilkenny experience. I personally feel this is my “Lovemark” because it is highly pleasurable to savor. While I’m at work, I actually have massive cravings and foolish episodes in my head of myself devouring this beer by the bar with a burger in hand or even with a simple thing like a chocolate cake alongside. It is so pleasurable to your five senses; it’s almost impossible to describe this type of beauty in technical terms. I just know that it digs deep within my soul, it helps me enjoy my night with or without my friends, and it simply makes me feel content.
When it comes to H&M, it's purely the inexpensive price, variation, and fashionable clothing that lures you to the brand name. For women of all ages, men of all ages, people of all ages that want to go casual, smart casual, sexy, sporty, artsy, hippie, vintage, formal, semi-formal, lazy, corporate, or cute cheaper GAP look-a-likes for kids, you can find it all in H&M. No joke. The Lovemark of H&M is that it benefits YOU and OTHERS. You suddenly can afford to look good without hurting that bank account of yours. You suddenly find yourself indulging in a variety of options, rather than the usual nice stuff you find in more expensive outlets. You suddenly feel elated, happy, and excited about your life. They know their market and their people well. We're all different, and that's when variations come in very handy. You know that every time you walk in, you're bound to come out with a basket full of great stuff. When you seek a memorable shopping experience, you naturally think H&M. H&M dares to be different. They have a special formula that just works for them and for everyone. Some mysteries can't be solved, but whatever it is they got the formula damn right.