One of the best examples of a Lovemark. The Scottish people really do get annoyed if anyone talks bad about it - and, when abroad, the first thing most Scottish people will ask for (besides alcohol!) is IRN-BRU. The only drink brand that I know of (except possibly Tim Horton's) which has established a loving relationship with the consumers who drink it. Plus the adverts do help!
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Best examples of a Lovemark
IRN-BRU
13 November 2011
One of the best examples of a Lovemark. The Scottish people really do get annoyed if anyone talks bad about it - and, when abroad, the first thing most Scottish people will ask for (besides alcohol!) is IRN-BRU. The only drink brand that I know of (except possibly Tim Horton's) which has established a loving relationship with the consumers who drink it. Plus the adverts do help!