Is it unreasonable to have a Lovemark based solely on a YouTube video from a place you have never been, a person you have never met and a product you have never tasted? Or is that just another way of loving something Beyond Reason? I loved this video from the first time I saw it. I use it as an example of great streetwise selling in my work. I show everyone I can. I watch it if I need cheering up. I want to learn how to do what he does. I love the sensual beauty of the King’s Dessert, the mystery of the mathematics, the wonderful skill, and the cheerful intimacy of the seller.