Biba is not just a fashion label, it is a label that is lovingly remembered by masses of women who wore the clothes, and who still pass their stories of the dresses and flares and boots down to their children. Images of the 60s and 70s - of fame and fortune, and festivals and music - often are somehow connected to Biba. It was the Topshop or H&M of its day, and as such provided affordable, fashionable clothes to the masses. The iconic black and gold logo is immediately recognisable, and has become associated with our understanding of the 70s era - of the mini-dress, the maxi dress, and the platform boot. The strength of the brand is such that even second and third generation women understand the value of Biba, despite never having been around to experience it first hand. It made such an impression, and continues to influence modern styles today. And with the current trend for vintage clothing, it has, at long last, been revived.
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Lovingly remembered
Biba
12 November 2010
Biba is not just a fashion label, it is a label that is lovingly remembered by masses of women who wore the clothes, and who still pass their stories of the dresses and flares and boots down to their children. Images of the 60s and 70s - of fame and fortune, and festivals and music - often are somehow connected to Biba. It was the Topshop or H&M of its day, and as such provided affordable, fashionable clothes to the masses. The iconic black and gold logo is immediately recognisable, and has become associated with our understanding of the 70s era - of the mini-dress, the maxi dress, and the platform boot. The strength of the brand is such that even second and third generation women understand the value of Biba, despite never having been around to experience it first hand. It made such an impression, and continues to influence modern styles today. And with the current trend for vintage clothing, it has, at long last, been revived.