I remember my childhood days when my mom would buy Aquafresh. I would squeeze it across the bristles of my toothbrush and scrub it across my teeth. But I felt nothing, no connection to the product brand that I used at least twice daily (I've always kind of been a hygiene-fiend and I actually enjoy going to the dentist). I didn't necessarily realize something was off until Crest was on sale after a tube of the Aqua-mess ran out. It was miraculous. I loved the way my teeth would literally be "squeaky clean" when I ran my tongue across them. The freshness lasted all through the night and with every small toothbrush dollop, my teeth grew whiter and whiter. I've tried nearly all the products from Cinnamon to Orange to "Plus Scope" to the 3-D White genius paste that sits beside my toothbrush in the bathroom. When it comes to Crest, there's simply no match.