There was nothing quite like it: the feeling I got from riding shotgun in the front seat of my daddy’s big Chevy pickup truck. From the time I was a little girl, I loved taking rides in my dad’s truck-even if it was just going into town for a quick errand, or down the road to my grandpa’s house. Wherever we went, we took the Chevy. There was something about that Chevy pickup truck that represented everything my dad was, and still is to me. Strength, power, the ability to make me feel safe and secure - all these things are attributes of my father. With my dad having owned a Chevy truck ever since I can remember, I have come to love this brand. It is not just a product in my eyes, and it is not simply a name. Chevy is memories of my childhood and fond thoughts of my father. Chevrolet is my Lovemark because it represents someone that I love so very much: It is so much more than just a brand to me.