Life is Good is one of my favorite Lovemarks because of its infectious motto. It's hard not to smile when you see their character, Jake, on a t-shirt involved in an activity that makes you personally happy. Through the many reminders in today's world of life's difficulties, this brand reminds everyone to take a step back and remember all of the little simple pleasures of life that put a smile on your face. I'm also impressed by their commitment to the community. Their project of joy centers for kids who have gone through traumatic experiences is a great way to teach them that life can go on. Instead of focusing on the traumatic event, it shows the kids that they can find happiness and enjoy their lives again. Their idea of "do what you love. love what you do" and their optimistic outlook is a little of what everyone needs.
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Little simple pleasures of life
Life Is Good
26 January 2009
Life is Good is one of my favorite Lovemarks because of its infectious motto. It's hard not to smile when you see their character, Jake, on a t-shirt involved in an activity that makes you personally happy. Through the many reminders in today's world of life's difficulties, this brand reminds everyone to take a step back and remember all of the little simple pleasures of life that put a smile on your face. I'm also impressed by their commitment to the community. Their project of joy centers for kids who have gone through traumatic experiences is a great way to teach them that life can go on. Instead of focusing on the traumatic event, it shows the kids that they can find happiness and enjoy their lives again. Their idea of "do what you love. love what you do" and their optimistic outlook is a little of what everyone needs.