There is no other entertainment phenomenon like Harry Potter. This book has sold ridiculous amounts of copies and movie tickets, not to mention paraphernalia. People do not just like Harry Potter, they are obsessed with it. I cannot think of a brand that has more audience loyalty than Harry Potter.
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No other entertainment phenomenon
Harry Potter
25 January 2009
There is no other entertainment phenomenon like Harry Potter. This book has sold ridiculous amounts of copies and movie tickets, not to mention paraphernalia. People do not just like Harry Potter, they are obsessed with it. I cannot think of a brand that has more audience loyalty than Harry Potter.