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Aurea Terranova De Alexandria

Brazil

(Business manager)

Comments:

• Whenever I'm wearing my Lancome makeup

  Lancome

  19 May 2004

  When I was a teenager, as soon as I started studying English, one of my favorite pastimes was to browse magazines like Vanity Fair and Vogue to see the always wonderful Lancôme ads with Isabella Rosselini. And I always thought that one day I would be able to afford Lancôme products to take care of myself. My dreams came true and now I can´t really imagine my everyday life without them. I feel simply great and secure whenever I´m wearing my Lancôme makeup and perfume.

• It is a warehouse of Lovemarks

  Paris

  27 May 2004

  Luxury, love, sexyness, romanticism, beauty, good food and wine, perfume, make-up, fashion, cars, design, architecture... The list of words evoking Paris is endless! I will never forget the first time I visited this wonderful city. It is a Lovemark in itself. It is a warehouse of Lovemarks.

• Always

  Barilla

  02 June 2004

  Although São Paulo, Brazil, has one of the largest Italian colonies in the world, it was not until the early 90s that the authentic "grano duro" Italian pasta, Barilla, was first imported into this country. I love cooking but I have to confess that with Barilla you can never make a mistake: it is always "al dente" and wonderful, to impress your guests.

• Difficult to find a single word

  Arne Jacobsen

  29 June 2004

  Finesse, elegance, charm, simplicity, objects of desire. It is difficult to find a single word to translate Arne Jacobsen's work both as an architect and designer. I truly fell in love at first sight with his wonderful Egg and Swan chairs, designed in 1958 specially for SAS Royal Hotel. This 'brand' will always be in the hearts of those who love classic design.

• Has and will always be there

  Bombril

  03 November 2004

  Bombril, the most famous steel sponge in Brazil, is so widely recognised that the brand is used as a synonym for the object it denominates. You can use it to clean nearly anything, and it is as if Bombril has and will always be there, generation after generation.