The Silverback Zero is a South African designed commuter bike, at an incredibly affordable price. It's my Lovemark because it has huge potential within so-called 3rd world markets. It doesn't look utilitarian, looks very cool and has the ability to provide millions of people with an affordable but reliable means of transport. The Zero is "green" and appeals to broad spectrum of the market, which is especially important considering the huge disparities between rich and poor in South Africa. I love my Zero!
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I love my Zero!
Silverback
15 November 2008
The Silverback Zero is a South African designed commuter bike, at an incredibly affordable price. It's my Lovemark because it has huge potential within so-called 3rd world markets. It doesn't look utilitarian, looks very cool and has the ability to provide millions of people with an affordable but reliable means of transport. The Zero is "green" and appeals to broad spectrum of the market, which is especially important considering the huge disparities between rich and poor in South Africa. I love my Zero!