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Ahmed

Pakistan

(media and advertising)

Lovemarks:
Apple.

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• A Coca-Cola life

  Coca-Cola

  27 October 2008

  The Coke bottle has been a symbol of nostalgia in my family for ages. I live in Karachi, Pakistan, where Coke is available everywhere. I have been travelling to Lahore, (another city of Pakistan) for the past few years and every time I have been there, haven't been able to find Coke anywhere. I guess the reason is that Pepsi has a better distribution and is available there. Last year when I travelled for some work I went to a restaurant with my friends and when the time came to order drinks I simply ordered water thinking that Coke will not be available. Much to my surprise, a friend of mine ordered a Diet Coke and it struck me and I inquired if they have regular Coke as well, and they said yes. My trip to Lahore became a memory since that day and now whenever I go to Lahore I find Coke everywhere, from restaurants to stores and even at my friend's place. It is indeed a 'Coca-Cola life'.