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Tisza By Daniel Szabo

Hungary

(economist)

Fav URL(s):
http://www.tiszacipo.hu

Lovemarks:
Tisza Cipo.

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• Call up the legend of Tisza

  Tisza Cipo

  26 September 2008

  Tisza is a unique and traditional East Europen fashion and shoe company. Tisza is 100% Hungarian. The story began when Thomas Bata wanted to build a shoe factory somewhere in Hungary in the 1930s. In the 1950-60s the company mostly satisfied domestic demands and exported only to socialist countries. In December 1970, Tisza Cipo put in the application for authorization of their new logo, which they obtained in in the first months of 1971. They started to produce sport shoes, which became the favorite shoes of the young generation. Several facts show that the sport shoes of Tisza Cipo fulfilled the expectations. From May 1971, the French adidas manufactured its football shoes, called La Paz, at their site. In the early 70s several new models came to light, some of them deservedly called the ancestors of today's old school style shoes.

  Many people remember the company's oldest products; the rubber sole - vulcanized - gym shoes which reached stores in many colors. In these times, Tisza Cipo was Hungary's biggest shoe manufacturer - they not only made shoes, but rubber soles for other companies of the country. They produced 10,200,000 pairs of shoes annually. 3,000,000 of them were gym shoes. Besides the quantity, they took care of the quality. In July 1974, the PVC sole shoes obtained the high quality product distinctive title. In the summer of 2003, it's again come up the Tisza training shoes, which is familiar to several people. Beside the old models, we want to call up the legend of Tisza.