There are very few companies who do the "right" thing when it comes to conducting business. They offer great products but they generally do it to fill someone's pocket. Now I nominate New Belgium Brewing Company as a Lovemark for not only excelling in the brewing of great beer but the continued commitment to running a business that sets examples. The New Belgium Brewing company is the first wind-powered brewery in the United States and the employees of the plant have made a step in the right direction by riding their bikes (which the company provides) to work. This company is responsible for a variety of different brews such as, Mothership Wit, 1554, and their pride and joy, Fat Tire. Fat Tire has recently picked up a lot of steam in the marketplace and can be found in many grocery stores and restaurants at a price that is comparable to any mid-priced beer so the value is undeniable. The people are great and the beer is even better!