Apple, or how to feel sooo much for a brand. Even fall in love. They know how to really connect with the market they target till a point that even non-target customers are actually buying Apple products. I'm a proud owner of a Macbook Pro and I can only say that I had never fallen in love with a computer. While recording some CDs, I can work with the RAW pictures I took on my last travels in an HDMI screen, listen to some good music and even have a video-conference with a friend of mine in Canada. How it performs is amazing, but delivering that performance with SO MUCH style was thought to be impossible. Design (beautiful design) + details + performance + innovation. It is an experience on its own!! From the packaging to the hard till the software. It's just another world! And BTW, my friend has a Mac too and you cannot believe HOW good the image is from the small iSight integrated in the computer. Just that makes you feel proud of the small shiny silver thing I have under my arms. I had a Lovemark moment and I wanted to share it! Cheers!