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Phil Bartlett

United Kingdom

(Group Account Director, Advertising)

Fav URL(s):
http://www.lomography.com, http://www.delarge.co.uk, http://www.liverpoolfc.tv

Lovemarks:
Lomo.

Comments:

• So much more

  Volkswagen

  20 February 2008

  The VW Camper is so much more than a vehicle for getting from A to B. It's a feeling, a way of life and an embracing of the world around us. It's a way of raising a smile from children on the pavement, of waving to other Camper or Beetle drivers on the road, of always having an escape option after a long week at work. You will never meet someone with a VW Camper who hasn't given it a name. And refers to their VW Camper as 'he' or 'she'. Every Camper becomes a person, and that's a connection most brands can't touch.