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Erika Weed

United States

(Employee Relations Representative)

Lovemarks:
New Orleans, Apple, Nissan, Burt's Bees, Target, Winthrop University.

Comments:

• I love everything about it

  Target

  13 February 2008

  I have a deep, irrational love of Target. I love everything about it, from the time I walk in, to the time that I leave. Even bad Targets are good. I'm a senior in college getting an IMC degree and my professors have used me in several classes as an example of everything from brand loyalty to deeper consumer insight to product development. And why shouldn't they? I'm the perfect example of a college student who will willingly spend $20 extra to go to Target because she feels like every product there was made for her. If you don't like Target I won't understand till you give me a good reason and I'll probably still call you crazy.

• I love Winthrop

  Winthrop University

  13 February 2008

  Founded in 1886, Winthrop University in Rock Hill, SC, has become one of the most respected institutions in the state and is also gaining attention around the country and the world. Because of its quality programs, accredited degrees, accomplished sports teams, and graduates who really do go on to make the world a better place, I love Winthrop. It has been one of the biggest influences on my life to date, given my best friends, and continues to support me as my graduation date draws closer. What more could you ask from a college?

• I dreamed of my Sentra

  Nissan

  16 September 2008

  In 1989, when I was only a toddler, my single and working mother went to her long-time friend and trusted mechanic to ask him to recommend a car for her. "What kind of car would you want your sister and her baby to ride around in?" He immediately told her that Nissan was a great car and suggested she look into the Sentra. Several days later, my mother bought her (slightly used) Nissan Sentra. Growing up, we drove that car all over the country, from New Orleans to Maine and back, Kentucky to Pennsylvania, and out to Illinois. When I turned 16 and got my driver's license, my gift was that Sentra. When I went to college, I took the Sentra with me (and it got me home on the weekends my whole first semester). In the middle of my sophomore year in college I moved to Scotland to study abroad. For weeks I dreamed of my Sentra (mostly because I had to adjust to walking everywhere in the cold). Dubbed the "Frankensentra" because of the numerous spare parts that were amalgamated into it, my car was a part of my family. In the Spring of my senior year in college, with almost 20 years and 180,000 miles on it, my poor Frankensentra turned over for the last time and it was retired (with two busted CV axles and a bent frame) to a salvage yard near my university. I was given $100 from a friend that I had grown up with and it almost made me cry. But almost immediately I had to think about buying a new car. Like my mother, I went to my own trusted mechanic who had kept my Frankensentra running through my college career, and asked him the same question my mother asked her mechanic 20 years earlier. He sent me to the nearest Nissan dealership where I found my family member, a 2008, 270 horsepower, 6 speed, Regal Blue Nissan Altima. Since I purchased my Newssan I have been delighted by it's style and performance! Hopefully I'll be able to pass a Nissan down to my children one day, since the Frankensentra kept me safe for so many years and my Newssan seems to be headed in the same direction. Thanks Nissan!!