Community Profiles

Individual Profile:

Megan

United States

(Student)

Fav URL(s):
http://shopbop.com, http://facebook.com, http://weather.com

Comments:

• The wagon is always full

  Philadelphia Eagles

  23 January 2008

  It may be something that outsiders will never understand, but the amount of sheer brand loyalty exhibited by Philadelphia Eagles fans is certainly an illustration of what Saatchi and Saatchi labels a “Lovemark.” Indeed, for a Philadelphia Eagles fan, the games become an experience beyond football, spoken about in strictly evangelical terms as if the team and its members and fans are apart of an exclusive cult. During that crucial sixteen week period, a Philadelphian’s workweek, family life, and even mental state of affairs become completely reliant upon the Eagles’ Sunday, and occasional Monday night, performance. And despite their numerous shortcomings and obvious post-season letdowns, the die-hard fans, who continuously bleed green, remain unquestionably loyal and forever confident. In Philadelphia, there is no such thing as a Eagles bandwagon, because the wagon is always full, no matter what.