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Heidi Tzavella

Germany

(Assistant)

Fav URL(s):
http://www.google.de/, http://www.youtube.com/, http://www.spiegel.de/

Lovemarks:
MTV, Greece, Thessaloniki, Greece, H & M.

Comments:

• Known for its inexpensive and fashionable clothing

  H & M

  18 January 2008

  Hennes & Mauritz AB (operating as H&M), is a Swedish clothing company, known for its inexpensive and fashionable clothing offerings for women, men, teenagers and children. H&M has more than 1,500 stores in 28 different countries and has more than 60,000 employees. The company was established in Vasteras, Sweden, in 1947 by Erling Persson, though at the time it only sold women's clothing and was called Hennes, Swedish for "hers." In 1968, Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss. Included in the inventory was a supply of men's clothing, prompting Persson to expand into menswear. Accordingly, he renamed the store Hennes & Mauritz, later abbreviated to H&M. Erling's son, became CEO in 1990 and Chairman of the Board in 1998. Today the majority of H&M's clothing is manufactured in China.