Now here is a true Lovemark - almost four years after I first nominated it here (on 16 Feb 2004) it is still my #1 Lovemark. Still 100% delivery against expectation every single time. Still great personalised offers. Still great value. Still relevant, non-intrusive emailing. Still great packaging. Still a gift for me every time it arrives (even though I bought it). And still the biggest, best, easiest, most personal shop on earth. And it just get's better - as it's got to know me it's become more relevant, closer, better, more useful. Deep long love. Nothing else comes close.