Community Profiles

Individual Profile:

Fábio Martini

Brazil

(Graphic Designer)

Fav URL(s):
http://www.nfl.com, http://www.omelete.com.br, http://www.folhaonline.com.br

Comments:

• Not a complete Lovemark

  Vasco da Gama

  11 October 2007

  The soccer in Brazil is a great passion. This slogan everyone knows and it’s true. But no team in Brazil has reached a common admiration even among other team fans. I think that a Lovemark needs to have other atributes than just love. This team has a president since 2000, Mr. Eurico Miranda, that is the symbol of lack of respect for the Brazilian people. Lots of justice problems even sentences about money fraud. Lots of teams in Brazil have the same problem and that affects deeply the mark. Respect is one of the needs to be a Lovemark, and that is why I think that Vasco da Gama is not a complete Lovemark.