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    aarhusnord

    Aarhusnord

    Denmark

    (Teacher)

    Lovemarks:
    Mag Instruments.

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    Comments:

    • An everyday utensil for millions

      Mag Instruments

      28 August 2007

      Mag-Lite flashlights seem to me to be a true Lovemark. Like Swiss Army knives, they implicate an active lifestyle, and are close to unbreakable when used and classic in design. A lot of extra Mag-Lite gadgets are available, but in essence, this is an American product that has become both an icon and an everyday utensil for millions of users - both individuals and public institutions (army, law enforcement, etc).