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  • Individual Profile:

    Jasper Nelissen

    Jasper Nelissen

    United Kingdom

    (Project Director Reinvention, Saatchi & Saatchi)

    Fav URL(s):
    http://www.saatchi.com/reinvention, http://www.nos.nl, http://

    Lovemarks:
    AJAX, New York City, Virgin Atlantic, Converse, Heineken, KLM Royal Dutch Airlines, Tour de France.

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    Comments:

    • A Tour lover for life

      Tour de France

      20 July 2007

      Eighteen years ago I fell in love with Le Tour, being introduced to it through my father’s colleagues who organized tour manager games. It seems a ludicrous undertaking: men cycling through France for three weeks, up mountains as high as 3 kilometres and through sun, rain and snow with speeds of well over 45 km/hour. But then, the heroic struggle of the Peloton, the team tactics for every stage and the fierce battles of the favourites made me a Tour lover for life. Every year my Tour de France fever creeps up in March, when the first of the great spring cycling races are on. From March it’s a long wait until the riders take to the road for the Prologue in July. From then on it’s all about France, mass sprints, Radio Tour de France, the Alps, time trials and the Maillot Jaune. Every day. For three weeks.