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    Wassim Kanaan

    Wassim Kanaan

    Australia

    Lovemarks:
    Sweet'N Low, Tap Project, Schweppes.

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    Comments:

    • A Lovemark that accompanies us almost everywhere

      Sweet'N Low

      30 April 2007

      Sweet N Low are those little pink sugar-free sachets you find almost everywhere in the world. Whether you use them or not, whenever I am at a coffee shop or restaurant, the white sugar sachets are different, but most the time, wherever you are, you will find those little pink sachets that have become an icon in our world. A Lovemark that accompanies us almost everywhere.

    • Truly inspiring

      Tap Project

      03 May 2007

      We all take tap water for granted. David Droga came up with an idea to actually brand the tap water and get restaurants customers to pay $1, money goes to countries that need this one dollar. It’s just a fantastic simple idea that calls for a simple action while you’re sitting down in restaurant. You don’t even have to give out your credit card. Everyone goes to restaurants and it’s only one dollar. I think it’s a fantastic campaign that is so simple and reminds us what we take for granted. Truly inspiring. "What if every glass of water quenched someone else’s thirst?"- David Droga, Droga5

    • For purpose

      (RED)

      05 February 2008

      (RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa. Some of the products already joined are Apple's notoriously known Red iPod, DELL's new red laptop, Motorola cell phones, converse and more. It's amazing how one of the most popular colors (Red) is now being branded and teamed with other brands. Not only for choice but for purpose.

    • That refreshing taste

      Schweppes

      23 April 2008

      So it's been a hot day or a dry day. You grab a Schweppes (one of the many amazing flavors they've got like bitter lemon) and you realize nothing is as good as that refreshing taste bursting through your taste buds! Even on a night with your friends at home, Schweppes is that unique refreshing taste to use for mixing your own drinks.