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  • Individual Profile:

    Rachel Prescott

    Rachel Prescott

    United States

    (Student)

    Lovemarks:
    Creating Blue Oceans.

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    • Unique ideas and bits of wisdom

      Creating Blue Oceans

      12 February 2007

      After reading Kim and Mauborgne’s "Blue Ocean Strategy" and reveling in its brilliance and simplicity, I was very pleased to find a web site that highlights innovative ’blue ocean’ accomplishments and provides unique ideas and bits of wisdom. Mr. Burt’s apparent intelligence and creativity make this site useful (and enjoyable) for M.B.A. students and corporate executives alike.