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Peter Barkman

Finland

(Vice CEO)

Lovemarks:
Igglo.

Comments:

• The people's champion

  Igglo

  27 January 2007

  Igglo is a revolutionary realestate brokerage concept. Their credo is "The people’s champion" and they have delivered. In a business where most players are ruthless bordering on criminal, Igglo has really proved that it wants to be transparent and help the consumer. Not because they want to make the world a beautiful place but because it is good business. Igglo became no. 3 in the Helsinki market just 6 months of operation and they are moving with rocket speed. The have also been noticed internationally by Springwise as best innovators category, etc. Cool and true to its promise. A lovemark whose vision is to be the most loved company in the industry. An industry where most are disliked or even hated! Bold.