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Aarti

Germany

Fav URL(s):
http://www.linkedin.com, http://www.mobilemarketer.com, http://

Lovemarks:
Apple, Abercrombie & Fitch, Von Dutch, Melbourne, Virgin.

Comments:

• It instantly makes you feel alive

  Von Dutch

  15 November 2006

  When you wear Von Dutch clothing, it instantly makes you feel alive. I can’t really explain it, almost as if the clothing allows you to exude the inner confidence and projects you positively.

• It's very 'with' the times

  Abercrombie & Fitch

  15 November 2006

  I love their clothes and the attitude. It’s very ’with’ the times and I think they have successfully captured the casual clothing segment.

• Everything that embodies the spirit of today's youth

  Virgin

  15 November 2006

  The brand stands for brashness, confidence, cockiness, spunk, grit, determination and everything that embodies the spirit of today’s youth. It is proof that an individual can take on the big wigs of the world and succeed. The brand and its story is what fairytales are made of. It perfectly captures the vision and attitude of Richard Branson.

• Progressive, distinct and technologically superior

  Apple

  15 November 2006

  It stands for all things progressive, distinct and technologically superior. Apple has always been at the front when it comes to innovation, design and ergonomics.

• Who can forget the fabulous Crown Casino and QVM

  Melbourne

  15 November 2006

  I absolutely fell in love with the city when we drove down there during one Easter break from Wollongong. Melbourne is the perfect mix of casual and business. Its a corporate city while not as fast paced as most commercial capitals. It has an easy going pace, friendly people and absolutely gorgeous landscape, architecture and who can forget the fabulous Crown Casino and QVM.