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Neil Perkin

United Kingdom

(Magazine Publishing)

Comments:

• Functional yet supremely desirable

  Porsche

  21 March 2007

  I think the Porsche 911 is a design classic which lasted in its basic form for over 30 years yet still manages to be top of its class. Functional yet supremely desirable. Great engineering combined with great design. Great drive, great brand. And it’s unique - there’s nothing quite like it.

• Guinness Extra Cold

  Guinness

  21 March 2007

  How do take a brand that’s been around for years, everyone knows what it is, everyone knows how good it is...and change it, make it better, change how it’s consumed? Guinness have done just that. Somehow, it now doesn’t seem right when drunk warm.

• An iconic magazine and global brand

  Wallpaper*

  21 March 2007

  An iconic magazine and global brand with a truly international feel. There’s no other magazine like it. Read by design proessionals and fashionista alike, few magazines can pull off a multiple appeal across so many different aesthetically based functions and industries