In financial services, sometimes itís too easy to get caught up in paperwork and policy. I follow Creating Blue Oceans daily because it provides me with meaningful and creative ideas. New ways of thinking really. Ideas which inspire me in the workplace, and that keep me thinking creatively at home. One day the site talks about how Dr. Seuss is an innovator, the next day it presents management tid-bits. I donít know what I was reading before this site came along.