I lived in Japan, a culture that is big on bathing and bathing outdoors is common. I left Japan, and lamented the loss of the “rotenburo” (bath) in my garden. Then Dutchtub. Before I even tried it, I loved it. When could a bath be more than a bath? When could a bath be so colorful, portable, desirable, warm, friendly, fun, so "anywhere"? You see this. You want it. It provokes immediate desire. Comedy, Desire, Relaxation and Cleanliness! How can any other bath compete? You make friends with this bath! When it comes to baths - this is the lovemark.
Tennis is a game of intense emotions, regardless of your level of play. The jubilation of an ace, the desperation of a ball that is just over the line, or the frustration at losing a baseline rally, and just the joy of a great game with friends. Power, performance, precision and passion - not just your game, but your racquet too. At least that is what I think when I think of my Babolat. You know when you are playing with a Babolat racquet - it just feels right. You also know you are playing with over 100 years of passion and innovation for the sport of Tennis right there in your grip. We all need a little help with our game, at least I do, and I love my Babolat racquet, and I love my game because of it. Now if that is not a Lovemark, what is?
I made the switch almost 10 years ago and have never looked back. Managing and working with Windows was what I did back then, and to come home and sit in front of my Mac was a pure pleasure, and it still is. From time to time I do still work on Windows PCs, and I just can't get over how many people put up with them, just shocking. There are so many reasons to switch - ease of use, no viruses, no paranoia about security, no blue screen of death, but if you want just one compelling reason, its the fonts. Everything you read just looks so much better. Websites, word processing, email, whatever, the quality of typography on the Mac just makes Windows look like something from the dark ages. PC people tell me how the price of Mac's puts them off....what a false economy that is, a few hundred bucks more just doesn't come close to the time and frustration spent working with a Windows machine. In ten years I have never had to re-install an operating system, I have never had registry corruption, never had a virus, but have had a whole lot of fun working online and getting things done. Just do it.