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Community Profiles

  • Individual Profile:

    Alan Bergstrom

    Alan Bergstrom

    United States

    (Consultant)

  • Comments:

    • Toughing it out

      Green Bay Packers

      28 May 2004

      Whether you love them or hate them as a team, this football brand goes back to the beginning of football, when men played the game without much protective gear - just leather helmets and jerseys - and they toughed it out on fields of sod and mud. Its most famous coach, Vince Lombardi, helped set the standard for what football is all about.

    • Its core essence

      SAAB

      02 October 2004

      On my 5th Saab! The reason the brand works so well is at its core essence - unique and unconventional. Sporty design and safety at the same time. Ignition on the floor console, handshake door handles, and all turbo-charged engines. People who own Saabs are not crowd followers--they make their own way. Incidentally, Saab owners have the highest education levels compared to owners of any other brand - now what does that say?

    • The craze that continues today

      Lionel

      19 October 2004

      Lionel started the toy trains craze that continues today, now consisting of many different sizes (gauges). Boys are taken in by trains at an early age and many continue this love as adults. Where else can you control the throttle of speeding locomotives without getting all greasy and grimy?