Community Profiles

Individual Profile:

Jonny Rea

Italy

(Marketing Strategist)

Fav URL(s):
http://www.viralstreet.com

Comments:

• Wafting across the Piazza Unita

  Illy

  10 February 2004

  Over the last five years Illycaffè, a Trieste (EDGE of Europe) based, third generation and innovative coffee manufacturer has taken espresso coffee in a staid category to a shiny silver new icon. They can proudly claim 'La Cultura del Caffè'; and in doing so can also claim an extremely healthy premium. It's as if Andrea Illy, grandson to the founder, followed the Lovemarks thinking, word-for-word. Consume the product in its sensual unconventional silver tin, intimate ads, and the artistic iconic espresso coffee cups and saucers in limited edition. Your average Triestino is proud of Illycaffè, like a local football team, even if their only association is that they are from the town where the gorgeous smell of roast coffee can be consumed wafting across the Piazza Unita on the edge of the sea...

• Audi logo can't be copied

  Audi

  10 February 2004

  One of the best car ads I've ever seen - the girl at the photocopier, copying the Audi logo, each time she tries to copy it the page that the photocopier spits out is blank - say no more...