Filofax
Filofax is a UK-based brand that produces a range of personal organizers that are traditionally leather bound and have a six-ring loose-leaf binder system.
Comments
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A system
An instrument without technology that mixes a large selection of personalization and artisan tradition constant in time. I own the same shell from 1985 so I feel my story in my hands. Planning, many notes and all kind of sheets, like maps and Post-its. The storage of past years in two words: a system. I organized many years ago my mind with Filofax in the same way as Apple Macintosh™ Finder, but at that time as a portable MAC; The Filofax pre-vision: take your office and personal account all around with you and many years before Palm.
Nicola, Italy - 08 July 2004