Havaianas
Created in 1962, Havaianas is a Brazilian sandal brand that is exported internationally.
Comments
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Nothing else compares to these little companions!
I’ve worn these since I was a child. Since living in the US I’ve always been on the look out for a new pair. When travelling, I stock up because nothing else compares to these little companions! I’ll never wear anything else!!
Karen, United States - 14 August 2006
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The ultimate symbol of Brazilian style and culture
How come a simple piece of rubber like this is so popular and admired throughout the world? That's the thing about Havaianas: it's the perfect example of a lovemark, the simplest luxury that became the ultimate symbol of Brazilian style and culture. A simple piece of rubber... and an example to be followed by every brand in the world. Like they say, "everyone wears it"!
Alan, Brazil - 22 July 2006
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In nightclubs, the beach and even with a suit
I love Havaianas! I have over 10 pairs in all colours and designs. I have a rotation system where I buy 3-4 new ones every year and throw the worn-out ones away. I've worn Havaianas in nightclubs, the beach and even with a suit. The best thing about summer is the fact you can wear Havaianas all the time cause its not too cold!
Julia, United Kingdom - 10 April 2006
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One of Brazil's most loved brands
Havaianas is a plastic sandal that costs US$ 3 a pair and is one of the most popular and loved brands in Brazil. Everybody has a pair of Havaianas - the poorest Brazilian as well as the richest one. And the mystery about this brand is that the richer the consumer is, more he likes the brand. The sensuality comes from the number of colors you can choose from.
Cecilia, Brazil - 27 May 2001