Bally Total Fitness

To know the brand

To be a part of one great organization is incredible. He had to open the first Bally Total Fitness gym in Mexico last year. So we had to go over to Chicago to know the brand in order to understand the concept and sell it to Mexicans. I thought it was just another gym, but when the people at Bally started talking about the gym, the concept and the philosophy, I fell in love instantly. I went to the gym and lived the experience. I can tell you now that by using that love we were able to sell the idea to Mexicans and today it's a great hit!

Gustavo, Mexico - 01 July 2004