Campari
Campari is a branded alcoholic beverage introduced in Italy in 1860 by Gaspare Campari. It is a mild bitters-type apéritif, often drunk with soda, orange juice, or in mixed drinks.
Comments
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A dream to the tastebuds!
Campari is what we give my omi (grandmother) when shes being old and cynical. Statistics say that alcohol is a depressant, I say 'cheers' 'prost' and a toast to the happiest omi on the planet! Not to mention it's a dream to the tastebuds!
Natasha, Australia - 13 July 2006
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Sit back and relax
The ultimate in sophisticated cool. A sit back and relax kind of drink, with a sit back and relax image. My favourite, half and half with prosecco.
David, Germany - 28 May 2004
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Today's whole retro feel
This is a great lovemark. Today's whole retro feel is based on products like Campari. These products have substance, they could be identified with people, places and a lifestyle, not a superficial image you get like a group of laggards trying to impress nobodies in a nameless unidentifiable bar somewhere.
Michael, United Kingdom - 27 May 2004
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Hasn't been recreated since
This is an image of 1950's and 1960's sophistication and glamour that hasn't been recreated since in beverages. It is internationally recognised and something I believe has has an enduring notable quality which fashion drinks today do not.
Paul, Australia - 28 April 2004